Your niche: identify your niche if you are selling with affiliate marketing program. You can look for a niche by using different search term tools. Build a website that is user friendly, easy to navigate, shop and checkout. Customers enter your website to get the information they desire and the products they want to purchase. So give them a good navigation experience. These are some of the critical ingredients to start legitimate home based businesses online. Internet based business millionaires know the secrets to success and they are so valuable that by implementing them success will be your slave.General secrets: the general secrets to earn profitable income through your legitimate home based businesses on internet are strategy, planning, execution and employing new techniques. For a profitable home business recognize the strategy that should be the foundation of your marketing plan. You cannot just jump into internet marketing techniques and need to build a strategy. Do not be a generalist focus on selling your products and services to specific target markets. Do research to grab untapped markets because you will not have many competitors. Automate your services and allow you to sell non stop whole week, day and night. Build a team to support your legitimate home based businesses ventures.Driving traffic: targeted visitors are ready to buy and some of the common methods for successful legitimate home based businesses and internet marketing are email marketing or list marketing, article marketing, forum marketing, ezine marketing, pay per click marketing, co-op marketing, blog marketing, search engine marketing. Whenever a visitor visits your website, offer them a form to fill in their email details. The secret to email marketing is sending them a follow up. You can find tools to automate your response and read your emails to understand the science of human psychology. Article marketing is a good way to create instant traffic. This is a simple strategy to earn from your home based business. Forum marketing is another method for new home business owner. Ezine Marketing is one of the quickest methods to earn income from home business. Many also uses search engines for pay per click advertisement and this can also generate traffic to your website. Co-op Marketing applies to those who are running an affiliate or network marketing business. Search Engine Marketing for home based business owners is one of the most powerful internet-marketing tools to generate web traffic to your website and increase sales.Have self-confidence and make decisions quickly to have proven success. Do not be afraid to make a mistake this is one of the most vital secrets to know for a legitimate home based businesses owner.